Corporate coat of arms

Aluminium, pigment, epoxy resin.50 x 50 x 25 cm. Like a memento, this pin collection shows the logos of the biggest fuel companies. During the 80s and 90s pins were handed out to clients to encourage brand adhesion by becoming popular symbols. Today, multinational oil companies play the discretion and divisision cards. In order to lead better, they avoid over-representation and the monopolistic image, by diversifying their identity through the purchase of subsidiary companies. This strategy gives the illusion of choice. The change of scale transforms the pins into coats of arms symbols of elite familial hegemony, and also into protective heraldic shields. The fixing pin becomes a redoubtable weapon.